Logo Concept to Established Identity

I developed a brand identity for a fantastical vintage Victorian traveling circus, called Twin Titus Cirque. The brand is focuses on a sideshow performer, Queen Papillion and her butterfly air show attraction in the circus. I planned for her brand to have Rococo embellishments, mainly vines and royal decorations such as exaggerated swirls, and crown imagery. Also, butterfly illustrations are essential to paying particular attention to the monarch species. The goal is to create a compelling brand identity that accurately reflects Queen Papillion’s personality and values.